Xiaomi Led India Smartphone Market in Q3 as Shipments Hit a Record 49Mn Units

With a 26 pct market share, Chinese handset maker, Xiaomi, connected its say-so in the India smartphone marketplace during the third quarter of 2019. That's according to the latest Market Monitor study from Counterpoint Research, which says smartphone shipments during the quarter reached a tape 49 one thousand thousand units despite the slowdown in the overall economy.

As per the written report, sales during the period was driven by new launches, discounts, and various pre-Diwali promotional offers, with players similar Realme, Vivo, itel, and OnePlus emerging as the fastest-growing smartphone brands in the state, shipping record volumes.

Xiaomi recorded its highest-ever quarterly shipments, growing 7 pct YoY, driven by practiced performance of the Redmi 7A, Redmi Note 7 Pro, and Redmi Note 7S. OnePlus emerged every bit the number i premium smartphone make during the quarter past about managing to double its shipments as compared to last twelvemonth.

Indian smartphone sales Q3 2019 — Image Courtesy: Counterpoint Research

Samsung connected its slide downwards with only a xx percent marketshare, as its shipments fell 4 per centum YoY. Apple, on the other hand, fabricated an entry into the meridian x smartphone brands due to toll cuts on the iPhone XR along with good demand for its iPhone 11. Vivo besides reached its highest-ever share in the Indian smartphone market, thanks largely to the success of its U10, Z1X, and Z1 Pro smartphones.

Xiaomi's biggest competitor in the online segment, Realme, also reportedly recorded its highest always shipments during the quarter. According to the report, the company once again become the fastest-growing smartphone brand in the country, registering a 6x growth as compared to concluding year when it entered the Indian market. Oppo grew 12 percent YoY amid demand for its budget A5s and steady performance of its F11 series.

Meanwhile, even as the smartphone market registered impressive growth, the feature telephone market place witnessed a steep decline of nigh 37 percent YoY. However, itel, Lava and Karbonn still managed to register positive annual growth every bit itel emerged equally the number two player in the segment during the quarter.